Sten K. Johnson Centre for Entrepreneurship

Lund University School of Economics and Management

Brand Bikes


Floris Wilmink, CEO and co-founder of Brand Bikes was one of our students at Sten K. Johnson Centre for Entrepreneurship and one of our students who has created a successful company selling branded bikes! Since graduation, Floris and his partner Koen work fulltime with Brand Bikes.

On the question ‘what would you say is the main contributor to succeed in the field of entrepreneurship?” Floris points out the importance of being patient, flexible in that you can change and pivot your business idea already from the very start, perseverance and stubbornness. He also adds the crucial factor of filtering what people say to you because when it comes to entrepreneurship everyone has a say. “You have to be able to make a distinction between what a valuable advice is and what is pure rubbish. In the Netherlands we call this “boerenverstand” which is equal to “think for yourself and think logically””.

 Read more about Brand Bikes on its website -